La Agencia de Promoci\u00f3n Tur\u00edstica de Centroam\u00e9rica (CATA) y la Fundaci\u00f3n Marca Pa\u00eds (Country Brand Foundation) firmaron una alianza de cooperaci\u00f3n t\u00e9cnica destinada a fortalecer la reputaci\u00f3n internacional de Centroam\u00e9rica como destino tur\u00edstico multidestino y plataforma de inversi\u00f3n.<\/p>\n\n\n\n
El acuerdo fue suscrito en Madrid, consolidando una nueva etapa en la estrategia regional para posicionar al istmo en los principales mercados emisores de viajeros y capital internacional. La iniciativa fue liderada por el secretario general de CATA, Boris Iraheta, y el presidente de la Fundaci\u00f3n Marca Pa\u00eds, Jos\u00e9 Mar\u00eda Cubillo, quienes firmaron una Carta de Entendimiento orientada a modernizar la gesti\u00f3n de la imagen territorial de la regi\u00f3n.<\/p>\n\n\n\n
Un enfoque estrat\u00e9gico para el posicionamiento internacional<\/p>\n\n\n\n
La alianza busca profesionalizar el place branding de Centroam\u00e9rica mediante herramientas de an\u00e1lisis reputacional, medici\u00f3n de percepci\u00f3n internacional y estrategias de comunicaci\u00f3n basadas en datos.<\/p>\n\n\n\n
El objetivo central es fortalecer la Marca Centroam\u00e9rica, concebida como una plataforma regional que integra destinos y experiencias tur\u00edsticas de varios pa\u00edses del istmo bajo una identidad com\u00fan.<\/p>\n","protected":false},"excerpt":{"rendered":"
La Agencia de Promoci\u00f3n Tur\u00edstica de Centroam\u00e9rica (CATA) y la Fundaci\u00f3n Marca Pa\u00eds (Country Brand Foundation) firmaron una alianza de<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[11],"tags":[297,300,299,298],"class_list":["post-1404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","tag-cata","tag-centroamerica","tag-fundacion-marca-pais","tag-marca-pais"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-150x150.png","medium":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-300x225.png","medium_large":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-768x576.png","large":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1.png","1536x1536":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1.png","2048x2048":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1.png","colormag-highlighted-post":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-392x272.png","colormag-featured-post-medium":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-390x205.png","colormag-featured-post-small":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-130x90.png","colormag-featured-image":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-800x445.png","colormag-default-news":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-150x150.png","colormag-featured-image-large":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-960x600.png"},"magazineBlocksPostAuthor":{"name":"Pablo Pla","avatar":"https:\/\/secure.gravatar.com\/avatar\/2901d4a039db05a9ff12228dbe18951a08d8d2ef71a3f7f3eb198e9a4fb75872?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"La Agencia de Promoci\u00f3n Tur\u00edstica de Centroam\u00e9rica (CATA) y la Fundaci\u00f3n Marca Pa\u00eds (Country Brand Foundation) firmaron una alianza de","magazineBlocksPostCategories":["Turismo"],"magazineBlocksPostViewCount":44,"magazineBlocksPostReadTime":1,"magazine_blocks_featured_image_url":{"full":["https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1.png",960,720,false],"medium":["https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-300x225.png",300,225,true],"thumbnail":["https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/03\/cata1-150x150.png",150,150,true]},"magazine_blocks_author":{"display_name":"Pablo Pla","author_link":"https:\/\/panoramadenoticias.com\/index.php\/author\/pablo\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/2901d4a039db05a9ff12228dbe18951a08d8d2ef71a3f7f3eb198e9a4fb75872?s=96&d=mm&r=g","magazine_blocks_category":"Turismo<\/a>","_links":{"self":[{"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/posts\/1404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/comments?post=1404"}],"version-history":[{"count":1,"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/posts\/1404\/revisions"}],"predecessor-version":[{"id":1406,"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/posts\/1404\/revisions\/1406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/media\/1405"}],"wp:attachment":[{"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/media?parent=1404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/categories?post=1404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panoramadenoticias.com\/index.php\/wp-json\/wp\/v2\/tags?post=1404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}