La inteligencia artificial est\u00e1 cambiando la forma en que las personas eligen sus pr\u00f3ximos viajes. As\u00ed lo afirm\u00f3 Xabi Zabala, Chief Sourcing and Commercial Services Officer de HBX Group, durante MarketHub Americas 2026, realizado en Punta Cana.<\/p>\n\n\n\n
En respuesta a una pregunta de Karina Giorgenello, CEO de ABC Mundial, explic\u00f3 que la inspiraci\u00f3n para viajar se est\u00e1 trasladando desde los buscadores tradicionales hacia las redes sociales y las plataformas de inteligencia artificial.<\/p>\n\n\n\n
Zabala asegur\u00f3 que las empresas tur\u00edsticas deber\u00e1n adaptarse a este cambio organizando mejor sus datos y contenidos para aparecer en las recomendaciones generadas por la IA, un concepto que defini\u00f3 como AI Engine Optimization<\/strong>.<\/p>\n\n\n\n El ejecutivo destac\u00f3 que la tecnolog\u00eda debe complementar el factor humano y no reemplazarlo, combinando inteligencia artificial con una atenci\u00f3n cercana a clientes y socios comerciales.<\/p>\n\n\n\n Tambi\u00e9n se\u00f1al\u00f3 que los segmentos de lujo y los viajes motivados por experiencias, como conciertos o grandes eventos deportivos, son los que muestran el mayor crecimiento dentro de la industria tur\u00edstica.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" La inteligencia artificial est\u00e1 cambiando la forma en que las personas eligen sus pr\u00f3ximos viajes. 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