{"id":2450,"date":"2026-07-01T23:56:11","date_gmt":"2026-07-01T21:56:11","guid":{"rendered":"https:\/\/panoramadenoticias.com\/?p=2450"},"modified":"2026-07-01T23:56:11","modified_gmt":"2026-07-01T21:56:11","slug":"hotel-sustainability-basics-adopta-un-esquema-de-certificacion-global-independiente","status":"publish","type":"post","link":"https:\/\/panoramadenoticias.com\/index.php\/2026\/07\/01\/hotel-sustainability-basics-adopta-un-esquema-de-certificacion-global-independiente\/","title":{"rendered":"Hotel Sustainability Basics adopta un esquema de certificaci\u00f3n global independiente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>Consejo Mundial de Viajes y Turismo (WTTC)<\/strong> anunci\u00f3 que su programa <strong>Hotel Sustainability Basics<\/strong> evolucionar\u00e1 hacia un sistema de <strong>certificaci\u00f3n independiente de terceros<\/strong>, alineado con las nuevas exigencias de la <strong>Uni\u00f3n Europea<\/strong> y con el <strong>Marco de Acreditaci\u00f3n del Consejo Mundial de Turismo Sostenible (GSTC)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lanzado en 2022, el programa ya fue adoptado por <strong>m\u00e1s de 8.000 hoteles en 85 pa\u00edses<\/strong> y establece 12 acciones clave para mejorar la eficiencia energ\u00e9tica, el uso responsable del agua, la reducci\u00f3n de residuos, la disminuci\u00f3n de emisiones y la protecci\u00f3n del entorno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presidenta y CEO del WTTC, <strong>Gloria Guevara<\/strong>, destac\u00f3 que esta evoluci\u00f3n permitir\u00e1 ofrecer a los hoteles un marco reconocido internacionalmente para demostrar de manera transparente su desempe\u00f1o en sostenibilidad y generar mayor confianza entre viajeros, gobiernos e inversores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, <strong>Randy Durband<\/strong>, CEO del GSTC, calific\u00f3 la iniciativa como un hito para la industria hotelera al consolidar est\u00e1ndares comunes y cre\u00edbles en materia de sostenibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante este a\u00f1o tambi\u00e9n se lanzar\u00e1 <strong>Basics Plus<\/strong>, una nueva etapa del programa desarrollada junto a la <strong>World Sustainable Hospitality Alliance (WSHA)<\/strong>, que permitir\u00e1 a los hoteles avanzar hacia niveles superiores de desempe\u00f1o ambiental y formar parte del camino hacia una hoteler\u00eda con impacto positivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El programa cuenta con el respaldo de organizaciones y compa\u00f1\u00edas l\u00edderes del sector, entre ellas <strong>Radisson Hotel Group<\/strong>, <strong>HBX Group<\/strong> y <strong>Jin Jiang<\/strong>, consolid\u00e1ndose como una de las iniciativas globales m\u00e1s importantes para acelerar la transici\u00f3n hacia un turismo m\u00e1s sostenible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Consejo Mundial de Viajes y Turismo (WTTC) anunci\u00f3 que su programa Hotel Sustainability Basics evolucionar\u00e1 hacia un sistema de<\/p>\n","protected":false},"author":2,"featured_media":2451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[11],"tags":[2022,716,30,2020,2018,2019,2021,2017,422,2024,2023,31],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","tag-certificacion-hotelera","tag-consejo-mundial-de-viajes-y-turismo","tag-gloria-guevara","tag-gstc","tag-hotel-sustainability-basics","tag-hoteles-sostenibles","tag-randy-durband","tag-sostenibilidad-hotelera","tag-turismo-sostenible","tag-world-sustainable-hospitality-alliance","tag-wsha","tag-wttc"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-150x150.png","medium":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-300x166.png","medium_large":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-768x426.png","large":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-1024x568.png","1536x1536":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-1536x852.png","2048x2048":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera.png","colormag-highlighted-post":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-392x272.png","colormag-featured-post-medium":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-390x205.png","colormag-featured-post-small":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-130x90.png","colormag-featured-image":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-800x445.png","colormag-default-news":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-150x150.png","colormag-featured-image-large":"https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-1400x600.png"},"magazineBlocksPostAuthor":{"name":"Redacci\u00f3n de Panorama","avatar":"https:\/\/secure.gravatar.com\/avatar\/20d7f3daad6f4c9a1db4a2fba33d7cf6e5dc35ed9f48b15ed44774c9db4b93a5?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"El Consejo Mundial de Viajes y Turismo (WTTC) anunci\u00f3 que su programa Hotel Sustainability Basics evolucionar\u00e1 hacia un sistema de","magazineBlocksPostCategories":["Turismo"],"magazineBlocksPostViewCount":11,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera.png",1684,934,false],"medium":["https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-300x166.png",300,166,true],"thumbnail":["https:\/\/panoramadenoticias.com\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-Basics-sostenibilidad-hotelera-150x150.png",150,150,true]},"magazine_blocks_author":{"display_name":"Redacci\u00f3n de Panorama","author_link":"https:\/\/panoramadenoticias.com\/index.php\/author\/luciana\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/20d7f3daad6f4c9a1db4a2fba33d7cf6e5dc35ed9f48b15ed44774c9db4b93a5?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" 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